Pacific Yurts is a rebranded identity for a west coast company that manufactures and sells modern yurts. Pacific Yurts are a modern, luxurious adaptation of ancient shelters used by central Asian nomads. The target audience is a high-income, adventurous family, interested in being outdoors, while still having modern conveniences. The company needed to be rebranded because its original identity lacked the sophistication of its products. The components of this project include the logo, an identity process book, company website, stationery, and a fabric sample mailer. The process book explains in detail all of the thinking and design choices which were considered in rebranding the Pacific Yurts identity.
Student Project, Art Direction: Alice Drueding